Minimum 5 Years of experience in Digital Marketing, Hands-on experience with Search Channel Optimization (SCO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media Advertising, Email marketing, pay-per-click (PPC), Digital Marketing platforms, Visual Advertising Skills, Storytelling and Ad Design skills.
Creating, managing, and implementing digital marketing strategies for admission to various programs of Our Group Institutions.
Planning, developing, executing, and managing digital marketing campaigns on various programs across various social media platforms (email/social media/ SMS/WhatsApp etc.) including digital marketing platforms.
Optimizing social media handles of the group to increase engagement by managing and posting appropriate Content on website/blog/social media handles.
Creating strategies to increase online traffic to the group website.
Monitoring, measuring, reporting, and evaluating all digital marketing campaigns and assessing goals (ROI and KPIs).
Conducting data analysis to gain insights from the campaign performance and intervene or build on digital marketing activities to gain adequate traction.
Liaising with the web developers to make necessary changes to the website.
Liaising with vendors, marketing agencies, and 3rd party lead generation service providers.
Any graduate with certification in digital is preferred, but not mandatory.